Gravity and Personal Branding

Do you notice that gravity exists, every moment of the day? No one does. But it does exist, right? That's how your personal branding works. People form or change opinion about you all the time. Whether you are walking, talking, reading, thinking, working, eating, smiling... People around you notice everything and they consciously or subconsciously maintain your brand in their brain. Imagine a graph with 100s of factors, dependencies and weights maintained effortlessly by everyone around you. Whether you notice it or not - the graph's moving. Creepy, but true.

12 comments:

  1. As I read your post couldn’t help think about 'Arbitrary Coherence' by Dan Ariely it is related to behavioral economics but can apply to personal branding and how important it is to create that first best impression.

    Love your posts from the last 2 days short and thoughtful.

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  2. True, you wouldn't want be judged all the time...while walking, talking etc but it happens.
    But a more prevalent from of personal branding that we try to consciously achieve would be through online media: blogs, twitter, FB anything at all. What good are any of these image building tools without getting noticed.

    Here, we seek validation....in form of comments, blog stats, followers.... we looking to be judged. Approval from majority would possibly mean you've been successful in creating a positive brand.

    PS : This comments gotten longer than the post. :)

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  3. @Sri I will keep your feedback in mind. On my way to discover Dan Ariely. Israel & America. Quite a combination.

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  4. @Chaitra I love your comments. With social media we are almost like creating and maintaining a second self.

    As for the feedback from the world - me and Rashmi often debate over it. Let me ask you this question..

    Do you think people really mean it, when they say things like- "I dress up for my own satisfaction. Don't care what the world thinks" (Dressing up is just an example).

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  5. :) We may deny it, ignore it but as mortals we seek approval and validation from the mob. Doesn't sound very individualistic, but it's true.

    When we pick up that outfit, we hope that we get compliments for it...the intensity of hope, of course varies from individual to individual.

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  6. Aha.. we have an agreement here :)

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  7. @ Sri Just got this mail from McKinsey Quarterly - Dan Ariely on irrationality in the workplace http://bit.ly/eazBGK

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  8. Nice posts, T. You are shaping up as the Seth Godin from India ;) Keep it going.

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  9. Thanks Amit. Thats very encouraging :-)

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  10. A very good topic for discussion. In a group/ family photo one looks at self, thats our second nature. We do anything and everything for appreciation in routine life. Actually a self-conscious person suffers most. A high density (inner core)person is beyond this phenomena.
    Your paper on INITIATIVE can be combined with this topic for further analysis.

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  11. Yes Dad, they suffer and experience the most. I am taking inputs from all the posts/comments and will use them in my book. Keep the comments coming :)

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  12. There is a major difference between " see and observe ". Majority of us only see, make/ change opinion continuously. But when you observe you become Newton and that is gravity.

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