Customers are not sure if they will retain their jobs, so they try not to spend on non-essentials.
The companies guard their hiring budget, as they wait for the customers to start spending with optimism.
Amid speculations of US collapsing into a double dip this year, no one wants to make the first move. The road ahead seems unfamiliar since we can only boast to have read about the great depression. No one really trusts anyone in matters of economic recovery and we will have to wait and see who blinks first.